AS91263 Questionnaire Design Purpose

By Anonymous -
This is the scenario for my maths assessment on questionnaire design.

Purpose: I'm being commissioned to investigate the different kinds of people who visit the Antarctic society's website through doing a questionnaire. The questionnaire will provide information around the different demographics of people who visit the Antarctic Society Website. Which will be reported back to the Antarctic Society to help them in reaching different demographics. I would also like to investigate the satisfaction with the visitors from the website. The purpose of this survey is to gather information about the different kinds of people who use the Antarctic Society's website such as their age, gender, location in NZ, how they became involved in the website and their satisfaction with the website. 

Target Population: The target population for people to complete the survey is people who visit the Antarctic Society website. 

My objectives are to find out the kinds of people who visited the website and the different demographics. I would like to find out the differing ages, ethnicity, gender and their interest or connection with the website. The next objective is to find out if the visitors were satisfied with the website and why. Did they achieve what they wanted to with the website?

Audience: The audience who requested the survey and who will benefit from the information gathered is the chair of the board of the Antarctic Society. They commissioned the survey. 



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